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Dec 03, 2024
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2024-2025 General Catalog
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MSLE 4532 - Data-Driven Decision Making
2 credit(s)
This course prepares students to make data-driven marketing decisions about advertising, branding, customer retention, product development, growth, pricing, promotions, and sales force management. The course provides hands-on experience identifying, collecting, and analyzing the information necessary to improve business decision making.
Prerequisite(s):
- MSLE 3500 with a grade of B (3.00) or better
- One of the following statistics courses:
Repeatable for credit: No
Grade Mode: Standard
Course changes effective: Summer 2024
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