JCOM 5400 - Social Media Analytics and Client Management

3 credit(s)

Students learn how to leverage social media data to draw insights about an organization and its audience, provide actionable, data driven recommendations, and inform social media strategy. Students gain experience measuring success of social media campaigns and analyzing data.

Prerequisite(s): The following, with a C or better: JCOM 2020 and JCOM 4040

Repeatable for credit: No
Grade Mode: Standard

Course changes effective: Spring 2024