Mar 28, 2024  
2012-2013 General Catalog (Summer, Fall 2012) 
    
2012-2013 General Catalog (Summer, Fall 2012) ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

BUSN 2202 - International Marketing


3 credits

For the student who desires to investigate the challenges of doing business in an increasingly global environment. Lectures and in-class discussions place special emphasis on the cultural and social diversity of international markets, marketing strategies of global firms, and the challenges of international pricing, distribution, advertising and product development.

Prerequisite/Restriction:  

Campus: USU Eastern only