Mar 29, 2024  
2012-2013 General Catalog (Summer, Fall 2012) 
    
2012-2013 General Catalog (Summer, Fall 2012) ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

BUSN 2211 - Introduction to Advertising


2 credits

Introduces students to the basic techniques used in advertising. Teaches the use of marketing information and research to develop effective advertising campaigns for different media. Other topics include basic design skills, advertising terminology, examples of effective advertising and simple market research.

Prerequisite/Restriction: An introductory course in marketing, such as  , is recommended.

Campus: USU Eastern only