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Nov 27, 2024
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2012-2013 General Catalog (Summer, Fall 2012) ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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JCOM 6300 - Case Studies in Public Relations
3 credits
Advanced study and practice in public relations cases, processes, techniques, campaigns, and marketing communications strategies. Analysis of approaches to corporate reputation issues, organizational positioning, and use of mass media strategies.
Prerequisite/Restriction: Minimum grade of C in JCOM 3320 .
Cross-listed as: JCOM 5300 .
Semester(s) Traditionally Offered: Fall, Spring
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