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Nov 21, 2024
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2012-2013 General Catalog (Summer, Fall 2012) ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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MGT 3500 - Fundamentals of Marketing
3 credits
Overview of marketing function, emphasizing concepts and terminology. Includes basic marketing activities of product management, pricing, distribution, promotion, marketing research, and consumer behavior.
Prerequisite/Restriction: Admittance to a USU major, cumulative GPA of 2.67 or higher, completion of at least 40 credits.
Semester(s) Traditionally Offered: Fall, Spring, Summer
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