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Jul 17, 2024
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2012-2013 General Catalog (Summer, Fall 2012) ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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MGT 3530 - New Venture Marketing
2 credits
This course teaches students how to develop and build the brand for the new enterprise. Strategies for gaining customer intelligence are taught, with particular attention to primary and secondary marketing research. Effective low-cost marketing strategies are taught. Students are taught how to use “the coin of the realm” to gain market presence for their ventures. Understanding and implementing social media in marketing and promotion of the opportunity will be learned in the course, as well as the role of traditional media: print, radio, television. This course will use well established research in marketing, strategy and psychology to support the tools, concepts and theory taught in the class.
Prerequisite/Restriction: MGT 3510
Semester(s) Traditionally Offered: Fall, Spring, Summer
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