Jun 27, 2024  
2013-2014 General Catalog (Summer, Fall 2013) 
    
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JCOM 5310 - Mass Media Management

3 credits

Examines theories, methods, and practice of management of mass media businesses, including personnel, marketing, and market positioning.

Prerequisite/Restriction: Permission of instructor.

Cross-listed as: JCOM 6310 .

Semester(s) Traditionally Offered: Fall, Spring


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