May 27, 2020  
2013-2014 General Catalog (Summer, Fall 2013) 
    
2013-2014 General Catalog (Summer, Fall 2013) [ARCHIVED CATALOG Please see current catalog at https://catalog.usu.edu/]

MGT 6520 - Enterprise Branding and Marketing


3 credits

Advanced case approach to current marketing management problems. Emphasizes concepts, research, techniques, decision making, and marketing strategy development.

Semester(s) Traditionally Offered: Fall, Spring, Summer