Jul 18, 2019  
2013-2014 General Catalog (Spring 2014) 
    
2013-2014 General Catalog (Spring 2014) [ARCHIVED CATALOG Please see current catalog]

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MGT 6520 - Enterprise Branding and Marketing


3 credits

Advanced case approach to current marketing management problems. Emphasizes concepts, research, techniques, decision making, and marketing strategy development.

Semester(s) Traditionally Offered: Fall, Spring, Summer



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