Mar 21, 2019  
2018-2019 General Catalog 
2018-2019 General Catalog

Marketing and Strategy

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Department Head: James H. Davis
Location: EBB 415
Phone: (435) 797-2893
FAX: (435) 797-1091

Associate Department Head:
Edwin R. Stafford, EBB 304, (435) 797-3890,

Undergraduate Advisors:
Barbara Baird, EBB 309, (435) 797-2272,

Graduate Program Directors:
Chad Albrecht, EBB 416, (435) 797-2365,
Brad Winn, USU Salt Lake Center, (435) 851-2002,

Graduate Program Coordinators:
Katherine McConkie, EBB 315, (435) 797-1773,
Dawsey Robins, EBB 315, (435) 797-2360,

Degrees Offered: Bachelor of Science (BS) and Bachelor of Arts (BA) in International Business and Marketing; Master of Business Administration (MBA)

Full Details of the learning objectives, assessment plan, student outcomes, and evidence of continuous improvement for these programs of study can be found at

Undergraduate Programs


The Department of Marketing and Strategy (MSLE) offers programs to prepare students for marketing, international business, entrepreneurship, and strategy positions in business, government, and other institutions.  The MSLE Department also offers programs of study in leadership through the Stephen R. Covey Leadership Center.  The department offers four year degrees with majors in two areas:  (1) Marketing, involving positions in market analytics/research, key account management, advertising, retailing, distribution, sales, and other similar activities; (2) International Business, preparing leaders versed in business, social science, and cultural dimensions of a global marketplace.  The MLSE Department offers a number of minors and certificates including: entrepreneurship, hospitality and tourism, marketing, international business, leadership and management, and technical sales. 

University Honors Program

See Honors in the Business description in the Huntsman School of Business section.

Learning Objectives and Assessment

Assessment information for the Management Department can be found online.

Huntsman School of Business Admission Requirements

All students having majors within the Management Department must satisfy the Huntsman School of Business admission requirements. Academic advising about these requirements is available at the Huntsman School of Business Programs and Advising Center in EBB 309.

All students enrolled at USU are required to satisfy the General Education requirements and the University Studies Depth Education requirements of the University.

Matriculation Requirement and Transfer Limitation

No more than 15 USU Huntsman School of Business credits (ACCT, BUS, FIN, MGT, MIS), numbered 2000 and above, earned as a non-business major (before acceptance into the Huntsman School) can be applied to a Huntsman School degree. More than 15 business credits can be transferred from other accredited institutions. However, additional USU Huntsman School credits added to previously earned transfer business credits may not exceed a combined total of 15. Furthermore, to earn a bachelor's degree in a Huntsman School major, at least 50 percent of the required Huntsman School credits must be earned from coursework taken from the Utah State University Huntsman School.

USU Credits and Business Credits

At least 30 of the last 60 semester credits must be taken from Utah State University, at least 20 of which must be completed in upper-division courses, of which at least 10 credits must be completed in courses required by the student's major. At least 50 percent of the Huntsman School of Business credits required for a Huntsman School degree must be taken from the Utah State University Huntsman School or its departments, which include: School of Accountancy, Economics and Finance, Management, Management Information Systems and Marketing and Strategy.

Graduation Requirements

To be recommended by the department for graduation, majors in the Department of Marketing and Strategy must have a grade point average of at least 2.50 in their upper-division Huntsman School of Business acumen and major requirement courses, as well as an overall GPA of 2.50. This includes transfer credits. At least fifty percent of the business credits required for a business degree must be taken on the Utah State University campus or at a designated residence center.

Financial Assistance

The Department of Management and the Huntsman School of Business award scholarships in addition to those available through the University Financial Aid Office. Information and application forms are available from the FJ Management Center for Student Success, EBB 309.

Student Organizations

The department sponsors several student organizations. Membership in the organizations is open to all students, both undergraduate and graduate, who meet the membership requirements. You can learn more about the student organizations in the Jon M. Huntsman School of Business at

Additional Information

Further information about undergraduate programs in the Huntsman School of Business can be obtained from the FJ Management Center for Student Success in EBB 309, or found on the Web at:

Graduate Programs

Financial Assistance and Assistantships

A limited number of graduate assistantships, scholarships, and other departmental awards are provided to outstanding students on a competitive basis. Acceptance to the program does not guarantee financial assistance. Application forms are available online through the School of Graduate Studies. More information can be found at: The deadline for financial aid assistance is March 15.

Master of Business Administration (MBA)

The department also participates with other departments in the Huntsman School of Business in offering the Master of Business Administration (MBA) Degree.

FACULTY - Jon M Huntsman School of Business 


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