2023-2024 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
Marketing and Strategy
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 Return to: Jon M. Huntsman School of Business
Department Head: James H. Davis
Location: Eccles Business Building (EBB) 415
Phone: (435) 797-2893
FAX: (435) 797-3440
Website: http://huntsman.usu.edu/marketingandstrategy/
Graduate Program Faculty Directors:
Chad Albrecht, EBB 416, (435) 797-2365, chad.albrecht@usu.edu
Brad Winn, USU Kaysville Center, (435) 851-2002, brad.winn@usu.edu
Graduate Program Coordinators:
Kathy McConkie, EBB 315B, (435) 797-1773, kathy.mcconkie@usu.edu
Trenton Bateman, EBB 315E, (435) 797-2360, trenton.bateman@usu.edu
Degrees Offered
Majors: Bachelor of Science (BS) and Bachelor of Arts (BA) in International Business and Marketing
Undergraduate Minors: Consulting, Entrepreneurship, International Business, Leadership and Management, Marketing, and Technical Sales Management
Graduate Program: Master of Business Administration (MBA)
Assessment
Full details of the learning objectives, assessment plan, student outcomes, and evidence of continuous improvement for these programs of study can be found at https://huntsman.usu.edu/assessment/
Financial Assistance
The Huntsman School offers scholarships to undergraduate students. Each graduate program has unique scholarship, fellowship, assistantship and waivers that are available. Details about offerings are available at: https://huntsman.usu.edu/future-students/scholarships
Undergraduate Program Requirements
Huntsman School of Business Admission Requirements
All students having majors within the Marketing and Strategy Department must satisfy the Huntsman School of Business admission requirements. Academic advising about these requirements is available at the Huntsman School of Business Programs and Advising Center in EBB 309.
All students enrolled at USU are required to satisfy the General Education requirements and the University Studies Depth Education requirements of the university.
Matriculation Requirement and Transfer Limitation
No more than 15 USU Huntsman School of Business credits (ACCT, BUS, FIN, MGT, MIS, MSLE), numbered 2000 and above, earned as a non-business major (before acceptance into the Huntsman School) can be applied to a Huntsman School degree. More than 15 business credits can be transferred from other accredited institutions. However, additional USU Huntsman School credits added to previously earned transfer business credits may not exceed a combined total of 15. Furthermore, to earn a bachelor’s degree in a Huntsman School major, at least 50 percent of the required Huntsman School credits must be earned from coursework taken from the Utah State University Huntsman School.
USU Credits and Business Credits
At least 30 of the last 60 semester credits must be taken from Utah State University, at least 20 of which must be completed in upper-division courses, of which at least 10 credits must be completed in courses required by the student’s major. At least 50 percent of the Huntsman School of Business credits required for a Huntsman School degree must be taken from the Utah State University Huntsman School or its departments, which include: School of Accountancy, Economics and Finance, Management, Management Information Systems, and Marketing and Strategy.
Graduation Requirements
At least 30 of the last 60 semester credits must be taken from Utah State University, at least 20 of which must be completed in upper-division courses, of which at least 10 credits must be completed in courses required by the student’s major. At least 50 percent of the Huntsman School of Business credits required for a Huntsman School degree must be taken from the Utah State University Huntsman School or its departments, which include: School of Accountancy, Economics and Finance, Management, Management Information Systems, and Marketing and Strategy.
An overall GPA of 2.0 and a major GPA of 2.5 is required for graduation.
Four-Year Degree Plan (8 Semesters)
A four-year degree plan for the Marketing and Strategy Department majors can be found in the catalog and at the URLs below:
Graduate Programs
The USU Huntsman MBA prepares students to manage business in a variety of areas, setting them apart in their current career field or once they enter the workforce. Students from all backgrounds and undergraduate degrees can earn an MBA.
USU’s Huntsman School of Business started offering degrees in 1894 and employs faculty with real-world experience. The hands-on curriculum delivered by world-renowned faculty gives students the education they need to land the career they want. The school has long held prestigious accreditation from the Association to Advance Collegiate Schools of Business (AACSB) International.
The mission of the MBA program is to provide students with a relevant and rigorous background in business, increase student problem-solving and critical analysis skills, and develop the next generation of business leaders. Students are trained to lead, manage, and improve business performance. Students learn how to commercialize profitable ideas more efficiently, economically, and successfully. They possess the know-how to improve existing businesses and create new businesses, and are armed with cutting-edge intelligence and analytic tools to gain a deeper and clearer understanding of both domestic and global markets, customers, and competition.
Return to: Jon M. Huntsman School of Business
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