Nov 21, 2024

2021-2022 General Catalog

2021-2022 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

Marketing - Minor

Jon M. Huntsman School of Business

Department of Marketing and Strategy

A Marketing minor is available to Huntsman School of Business majors and non-Huntsman School of Business majors. Students are responsible for completing prerequisite courses where applicable. A minimum GPA of 2.50 is required in minor courses. An overall GPA of 2.50 is required for the minor to be awarded at graduation. Courses for the minor may not be taken on a pass/fail basis.

Marketing Minor Required Courses (14 credits)

MSLE 3500 - Fundamentals of Marketing 3 (grade of B or better)
MSLE 4510 - Consumer Behavior 2
MSLE 4590 - Marketing Strategy 3
Choose four credits from the following courses:
MSLE 4531 - Competitive Intelligence and Data Visualization 2
MSLE 4532 - Data-Driven Decision Making 2
MSLE 4533 - Big Market Insights from Big Data 2
MSLE 4534 - Survey Research 2
Choose one of the following elective credits:
MSLE 3855 - Sustainability Marketing 2
MSLE 4535 - Promotional Strategy 2
MSLE 4560 - Strategic Sales 2
Any deviation from the program as outlined must be submitted in writing to the department head for approval, including justification for the changes.

Note

Select MSLE courses had the MGT prefix prior to Spring 2019. Students who completed courses under the MGT course prefix will receive credit for the courses.