Mar 21, 2019  
2018-2019 General Catalog 
  
2018-2019 General Catalog

Marketing - BA, BS


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Jon M. Huntsman School of Business

Department of Marketing and Strategy

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  • For more information about Marketing, see the website.
  • Following is a sample four-year plan. Please note that student-specific plans may differ.
  • Admitted students must meet with an advisor. Current students should also meet with an advisor and logon to DegreeWorks  to check student-specific program progress.

 

Minimum University Requirements

Total Credits 120

 

Grade Point Average (most majors require higher GPA)

2.00 GPA
Credits of C- or better 100 Credits of upper-division courses (#3000 or above) 40
Total USU Credits 30 Upper-division USU Credits 20
USU Credits within the Major 10 Credits in Minor (if required) 12
Credits in Major see below Credits in American Institutions 3
General Education Requirements   see link University Studies Depth Requirements   see link
NOTES: highest Math Requirement for this degree is STAT 2300: Business Statistics (QL)  OR STAT 2000: Statistical Methods (QI)  

 

Admission Requirements for this Program

Direct Admit: 2016 Freshmen

 

Admitted to USU in Good Standing

  • Top 10% of high school class
  • 3.7+ High School GPA
  • 28+ ACT/1250+ SAT score
  • 3.5+ High School GPA AND 24+ ACT/1090+ SAT score
    • Accounting majors: 3.6+ High School GPA and 26+ ACT/1170+ SAT

 

Freshmen prior to Fall 2016: Transfer students from other institutions or other programs at USU

Option 1:

24+ post-high school credits

3.5+ overall GPA

Complete the Change of Matriculation Form

Option 2:

Complete the Huntsman School Admissions Application.

Freshmen Fall 2016

24+ post-high school credits

The following courses with a C or higher. 

  • MGT 1050
  • ACCT 2010
  • ECON 1500
  • MIS 2100
  • STAT 2300 or STAT 2000
  • ENGL 2010

    2.75 overall GPA (3.0 GPA and B or better in ACCT 2010 for Accounting majors)

Complete the Huntsman School Admissions Application.

First Year (30 credits)

 Fall Semester

Credits

General Education Info and Notes:

 

Spring Semester

Credits

General Education Info and Notes:

ECN 1500: Introduction to Economic Institutions, History, and Principles (BAI)   3   minimum C grade required ECN 2010: Introduction to Microeconomics (BSS)   3   minimum C grade required
ENGL 1010: Introduction to Writing: Academic Prose (CL1)   3     ENGL 2010: Intermediate Writing: Research Writing in a Persuasive Mode (CL2)   3   minimum C grade required
MATH 1050: College Algebra (QL)   4    

MGT 1050 - Foundations of Business and Leadership 

 
3   minimum C grade required
USU 1010: University Connections   1-3   Course starts the week prior to fall semester and is completed after the first 3 weeks of fall semester. STAT 2300: Business Statistics (QL)  OR  STAT 2000: Statistical Methods (QI)   4  OR 4   minimum C grade required
Breadth Life Sciences (BLS)    3   Electives 2  
Comments

 

Comments
 

Second Year (30 credits)

 Fall Semester

Credits

General Education Info and Notes:

 

Spring Semester

Credits

General Education Info and Notes:

ACCT 2010: Financial Accounting Principles   3   minimum C grade required ACCT 2020: Managerial Accounting Principles   3   minimum C grade required
MGT 2050: Business Law   2   minimum C grade required MSLE 3500: Fundamentals of Marketing   3   minimum B- grade required
MIS 2100: Principles of Management Information Systems   3   minimum C grade required MSLE 3800: Leadership   2   minimum C grade required
Breadth Humanities (BHU)   3   MIS 3200: Business Communication (CI)   3   minimum C grade required
Breadth Physical Sciences (BPS)   3   Breadth Creative Arts   3  
Elective 1   Elective 1  
Comments
Undeclared students should apply to the Jon M Huntsman School during this semester at http://huntsman.usu.edu/apply/
Comments

 

Third Year (30 credits)

 Fall Semester

Credits

General Education Info and Notes:

 

Spring Semester

Credits

General Education Info and Notes:

FIN 3200 - Financial Management   3   minimum C grade required FIN 3400 - Corporate Finance (QI)     3   minimum C grade required
MGT 3700 - Operations Management   2   minimum C grade required MSLE 4510: Consumer Behavior   2    
MSLE 4530 - Marketing Research   3     MSLE 4550: Brand Management   2    
MSLE 4535 - Promotional Strategy    2      MIS 3300 - Big Data Analytics (QI)   3   minimum C grade required
MSLE 4560 - Strategic Sales   2     MARK Elective     2  
Integrated Studies Requirement 2-3   Depth Life and Physical Sciences (DSC)   3  
Elective 0-1        
Comments

 

Comments

 

Fourth Year (30 credits)

 Fall Semester

Credits

General Education Info and Notes:

 

Spring Semester

Credits

General Education Info and Notes:

MSLE 3890 - Systems Strategy and Problem Solving   2   minimum C grade required MSLE 4890: Strategic Planning and Execution (CI)   3    
MSLE 4590 - Marketing Strategy   3     MARK Elective   2  
MARK Elective   2   MARK Elective   2  
Depth Humanities and Creative Arts (DHA)   2-3   Electives 8  
Electives 5-6        
Comments

Students should apply for graduation at http://www.usu.edu/registrar/htm/graduation/apply-online

Comments

 

University Studies Requirements for Major

Students must complete the General Education Requirements :

Students must also complete the University Studies Depth Requirements :

  • Elective credits needed will be determined on an individual basis (a student with continuing education, AP credits, and language credits may not require additional elective credits)
  • Completing a minor is recommended to fulfill elective credits
  • MGT 4250   Advanced Internship (Marketing elective) is recommended between your Junior and Senior year

Major Requirements


Please Note:**

To help students choose a career track and to prepare for more advanced and specialized training with the electives and capstone courses, it is strongly recommended that students first complete MSLE 4530 , MSLE 4535 , and MSLE 4560  before

taking the marketing electives.

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