Oct 23, 2019  
2019-2020 General Catalog 
  
2019-2020 General Catalog

Marketing - BA, BS


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Jon M. Huntsman School of Business

Department of Marketing and Strategy

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  • For more information about Marketing, see the website.
  • Following is a sample four-year plan. Please note that student-specific plans may differ.
  • Admitted students must meet with an advisor. Current students should also meet with an advisor and logon to DegreeWorks  to check student-specific program progress.

 

Minimum University Requirements

Total Credits 120

 

Grade Point Average (most majors require higher GPA)

2.00 GPA
Credits of C- or better 100 Credits of upper-division courses (#3000 or above) 40
Total USU Credits 30 Upper-division USU Credits 20
USU Credits within the Major 10 Credits in Minor (if required) 12
Credits in Major see below Credits in American Institutions 3
General Education Requirements   see link University Studies Depth Requirements   see link
NOTES: highest Math Requirement for this degree is STAT 2300: Business Statistics (QL)  OR STAT 2000: Statistical Methods (QI)  

 

Admission Requirements for this Program

Direct Admit: Freshmen

Admitted to USU in Good Standing

  • Top 10% of high school class
  • 3.7+ High School GPA
  • 28+ ACT/1250+ SAT score
  • 3.5+ High School GPA AND 24+ ACT/1090+ SAT score
    • Accounting majors: 3.6+ High School GPA and 26+ ACT/1170+ SAT

 

Freshmen or transfer students from other institutions or other programs at USU

Option 1:

24+ post-high school credits

3.5+ overall GPA

Complete the Change of Matriculation Form

 

Option 2:

24+ post-high school credits

The following courses with a C or higher. 

  • MGT 1050
  • ACCT 2010
  • ECN 1500
  • MIS 2100
  • STAT 2300 or STAT 2000
  • ENGL 2010

    2.75 overall GPA 

Complete the Huntsman School Admissions Application.

First Year (30 credits)

 Fall Semester

Credits

General Education Info and Notes:

 

Spring Semester

Credits

General Education Info and Notes:

ECN 1500: Introduction to Economic Institutions, History, and Principles (BAI)   3   minimum C grade required ECN 2010: Introduction to Microeconomics (BSS)   3   minimum C grade required
ENGL 1010: Introduction to Writing: Academic Prose (CL1)   3     ENGL 2010: Intermediate Writing: Research Writing in a Persuasive Mode (CL2)   3   minimum C grade required
MATH 1050: College Algebra (QL)   4    

MGT 1050: Foundations of Business and Leadership  

3   minimum C grade required
USU 1010: University Connections   1-3   Course starts the week prior to fall semester and is completed after the first 3 weeks of fall semester. STAT 2300: Business Statistics (QL)  OR  STAT 2000: Statistical Methods (QI)   4  OR 4   minimum C grade required
Breadth Life Sciences (BLS)    3   Electives 2  
Comments

 

Comments

 

Second Year (30 credits)

 Fall Semester

Credits

General Education Info and Notes:

 

Spring Semester

Credits

General Education Info and Notes:

ACCT 2010: Financial Accounting Principles   3   minimum C grade required ACCT 2020: Managerial Accounting Principles   3   minimum C grade required
MGT 2050: Business Law   2   minimum C grade required MSLE 3500: Fundamentals of Marketing   3   minimum B- grade required
MIS 2100: Principles of Management Information Systems   3   minimum C grade required MIS 3200: Business Communication (CI)    2   minimum C grade required
Breadth Humanities (BHU)   3   Breadth Creative Arts   minimum C grade required
Breadth Physical Sciences (BPS)   3   Elective 2-3  
Elective 1        
Comments

Undeclared students should apply to the Jon M Huntsman School during this semester at http://huntsman.usu.edu/apply/
Comments

 

Third Year (30 credits)

 Fall Semester

Credits

General Education Info and Notes:

 

Spring Semester

Credits

General Education Info and Notes:

FIN 3200: Financial Management    3   minimum C grade required FIN 3400: Corporate Finance (QI)      3   minimum C grade required
MGT 3700: Operations Management    2   minimum C grade required MSLE 4510: Consumer Behavior    2    
MIS 3300: Big Data Analytics (QI)     3   minimum C grade required MSLE 4545: Digital Marketing   2    
MSLE 4535: Promotional Strategy     2     Marketing Research Elective  
MSLE 4560: Strategic Sales    2     Marketing Elective  2  
Integrated Studies Requirement 2-3   Elective 3  
Elective 0-1   Elective 1  
Comments

 

Comments

 

Fourth Year (30 credits)

 Fall Semester

Credits

General Education Info and Notes:

 

Spring Semester

Credits

General Education Info and Notes:

MSLE 3890: Systems Strategy and Problem Solving    2    minimum C grade required MSLE 4890: Strategic Planning and Execution (CI)   3     
MSLE 4590 - Marketing Strategy   3     Marketing Elective 2  
Marketing Research Elective 2   Marketing Elective 2  
Depth Humanities and Creative Arts (DHA)   2-3   Marketing Elective 2  
MSLE 3800 - Leadership 2   Depth Life and Physical Sciences (DSC) 3  
Elective 3   Elective 3  
Comments

Students should apply for graduation at http://www.usu.edu/registrar/htm/graduation/apply-online

Comments

 

University Studies Requirements for Major

Students must complete the General Education Requirements :

Students must also complete the University Studies Depth Requirements :

  • Elective credits needed will be determined on an individual basis (a student with continuing education, AP credits, and language credits may not require additional elective credits)
  • Completing a minor is recommended to fulfill elective credits
  • MSLE 4250    Advanced Internship (Marketing elective) is recommended between your Junior and Senior year

Major Requirements


Please Note:**

To help students choose a career track and to prepare for more advanced and specialized training with the electives and capstone courses, it is strongly recommended that students first complete MSLE 4535 and MSLE 4560 before taking the marketing electives.

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