Marketing Design - Minor

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Jon M. Huntsman School of Business

Department of Marketing and Strategy

and

Emma Eccles Jones College of Education and Human Services

Department of Instructional Technology and Learning Sciences

The most successful products and services are designed with the end user, the customer, in mind. The Marketing Design minor explores the customer-product interface, Whether an app, a physical product, software, physical space, or service, the product offering must make sense to the customer.

The Marketing Design Minor is a collaboration between the Department of Marketing and Strategy (MSLE) in the Huntsman School of Business and the Department of Instructional Technology and Learning Sciences (ITLS) in the Emma Eccles Jones College of Education. Students will learn the fundamentals of marketing and customer behavior and have options of taking courses in instructional design, video game design, product design, or multimedia design. Students earning this minor are qualified for careers in User Experience and User Interface Design, Project and Product Management, Web Development, Learning Design, Game Design, Data Analysis, and Technical Writing.

Students must have an overall 2.5 GPA to graduate with the Marketing Design Minor.

Required Courses (10 credits)

MSLE 2650 - Adobe Graphic Design 2 credit(s)
MSLE 3500 - Fundamentals of Marketing 3 credit(s) (A minimum grade of B or better required)
MSLE 4532 - Data-Driven Decision Making 2 credit(s)
ITLS 3110 - Design Perspectives and Processes I 3 credit(s)

Elective Courses (3 credits)

Take one of the following courses:

ITLS 3120 - Design Perspectives and Processes II 3 credit(s)
ITLS 3130 - How People Learn 3 credit(s)
ITLS 4215 - Video and Audio Design and Production I 3 credit(s)
ITLS 4230 - Graphic Design and Production I 3 credit(s)
ITLS 4265 - Internet Design and Development 3 credit(s)
ITLS 4270 - Digital Making and Learning 3 credit(s)