Consumer Psychology - Minor

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Jon M. Huntsman School of Business

Department of Marketing and Strategy

The Consumer Psychology minor provides students with the necessary knowledge, skills, and tools to better connect business marketing strategies and decisions with different consumer groups’ motivations, feelings, perceptions, decision-making processes, and purchasing/loyalty behaviors.

A GPA of 2.5 must be obtained in minor courses for the minor to be awarded at graduation. At least nine (9) of the credits for the minor must be completed through USU. This minor is not intended for Marketing majors.

Required Courses (7 credits)

MSLE 3500 - Fundamentals of Marketing 3 credit(s)
MSLE 4510 - Consumer Behavior 2 credit(s)
MSLE 4533 - Big Market Insights from Big Data 2 credit(s)

Additional Required Course (3-4 credits)

Select one class from the following list (the remaining two courses may used as electives for the minor):

PSY 3400 - Analysis of Behavior: Advanced (DSS) 4 credit(s)
PSY 3510 - Social Psychology (DSS) 3 credit(s)
PSY 4420 - Cognitive Psychology (DSS) 4 credit(s)

Minor Elective Courses (2-4 credits)

Choose additional elective courses to reach a minimum of 12 total minor credits and specialize your focus:

MSLE 4050 - International Marketing 3 credit(s)
MSLE 4540 - Social Influence in Marketing 2 credit(s)
MSLE 4555 - B2B Marketing, Pricing and Merchandising 2 credit(s)
PSY 1400 - Analysis of Behavior: Basic Principles 3 credit(s)
PSY 1410 - Analysis of Behavior: Basic Principles Lab 1 credit(s)
PSY 3400 - Analysis of Behavior: Advanced (DSS) 4 credit(s)
PSY 3500 - Research Methods in Psychology (CI/DSS) 3 credit(s)
PSY 3510 - Social Psychology (DSS) 3 credit(s)
PSY 4420 - Cognitive Psychology (DSS) 4 credit(s)
PSY 4950 - Undergraduate Apprenticeship (CI) 3 credit(s)