JCOM3320

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JCOM3320 - Strategic Research Methods in Public Relations (DSS) - 3 - Credits

Communication & Media College of Arts & Sciences

Course Prefix

JCOM

Course Number

3320

Department

Communication & Media

Course Title

Strategic Research Methods in Public Relations (DSS)

General Education Attribute

DSS

Grade Mode

Standard Letter

Repeat Status

NR

Course Description

This course covers qualitative research methods standard to real-life applications in public relations problems and campaigns, including focus groups, case analysis, and strategic assessments.

Credit Hours Min

3