JCOM5300
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JCOM5300 - Case Studies in Public Relations (CI) - 3 - Credits
Dual-Listed Courses
-
Course Title
Case Studies in Public Relations (CI)
General Education Attribute
CI
Grade Mode
Standard Letter
Repeat Status
NR
Course Description
This course covers advanced study and practice in public relations cases, processes, techniques, campaigns, and marketing communications strategies. It also addresses the analysis of approaches to corporate reputation issues, organizational positioning, and use of mass media strategies. Additional coursework is required for those enrolled in the graduate-level course.
Credit Hours Min
3
