MSLE3500

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MSLE3500 - Fundamentals of Marketing - 3 - Credits

Marketing and StrategySchool of Business

Course Overview Course Learning Objectives

Course Prefix

MSLE

Course Number

3500

Department

Marketing and Strategy

Course Title

Fundamentals of Marketing

Grade Mode

Standard Letter

Repeat Status

Course Description

This is an overview of marketing function emphasizing concepts and terminology. It includes basic marketing activities of product management, pricing, distribution, promotion, marketing research, and consumer behavior.

Credit Hours