MSLE3875

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MSLE3875 - Strategic Advertising Campaigns - 2 - Credits

Marketing and StrategySchool of Business
Course OverviewCourse Learning Objectives

Course Prefix

MSLE

Course Number

3875

Department

Marketing and Strategy

Course Title

Strategic Advertising Campaigns

Grade Mode

Standard Letter

Repeat Status

NR

Course Description

This course focuses on creating consumer advertising: developing concepts, copywriting, design, and layout and production. Students leave with an advertising campaign portfolio suitable for presentation in a job interview setting.

Credit Hours Min

2
Prerequisite
Earn a minimum grade of B in the following: