MSLE4050

Download as PDF

MSLE4050 - International Marketing - 3 - Credits

Marketing and StrategySchool of Business

Course Overview Course Learning Objectives

Course Prefix

MSLE

Course Number

4050

Department

Marketing and Strategy

Course Title

International Marketing

Grade Mode

Standard Letter

Repeat Status

Course Description

This course covers issues related to retailing in international markets, such as motivations, cultural influence on consumer behavior, and entry strategies.

Credit Hours