MSLE4510

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MSLE4510 - Consumer Behavior - 2 - Credits

Marketing and StrategySchool of Business

Course Overview Course Learning Objectives

Course Prefix

MSLE

Course Number

4510

Department

Marketing and Strategy

Course Title

Consumer Behavior

Grade Mode

Standard Letter

Repeat Status

Course Description

Students learn the marketing analysis of the decision processes of individuals, households, businesses, and not-for-profit institutions. The course builds on concepts from psychology, sociology, anthropology, and economics.

Credit Hours

Credit Hours Min

Prerequisite

Required

Earn a minimum grade of B in the following: