MSLE4535
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MSLE4535 - Promotional Strategy - 2 - Credits
Marketing and StrategySchool of Business
Course Title
Promotional Strategy
Grade Mode
Standard Letter
Repeat Status
NR
Course Description
This course introduces students to marketing campaigns by exploring communication strategies necessary for the successful marketing of products and services. The course focuses on various elements of campaign strategy, including advertising, promotions, point-of-purchase communications, direct techniques, and other topics.
Credit Hours Min
2
Prerequisite
Earn a minimum grade of B in the following:
