MSLE4560

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MSLE4560 - Strategic Sales (CI) - 2 - Credits

Marketing and Strategy School of Business

Course Prefix

MSLE

Course Number

4560

Department

Marketing and Strategy

Course Title

Strategic Sales (CI)

General Education Attribute

CI

Grade Mode

Standard Letter

Repeat Status

NR

Course Description

This course focuses on the development and management of strategic accounts. Emphasis is placed on understanding and practicing all phases of the key account process, including prospecting, contacting, qualifying, proposal presentation, and closing.

Credit Hours Min

2