MSLE4580

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MSLE4580 - Artificial Intelligence in Marketing Experimental Design - 2 - Credits

Marketing and StrategySchool of Business
Course OverviewCourse Learning Objectives

Course Prefix

MSLE

Course Number

4580

Department

Marketing and Strategy

Course Title

Artificial Intelligence in Marketing Experimental Design

Grade Mode

Standard Letter

Repeat Status

NR

Course Description

Fundamental principles of experimental design are discussed and applied as students leverage artificial intelligence (AI) tools to generate, refine, and test hypotheses relevant to marketing. The research emphasis is using A/B testing to improve business outcomes.

Credit Hours Min

2
Prerequisite
Earn a minimum grade (UG) of B in the following: