MSLE4590

Download as PDF

MSLE4590 - Marketing Strategy - 3 - Credits

Marketing and StrategySchool of Business

Course Overview Course Learning Objectives

Course Prefix

MSLE

Course Number

4590

Department

Marketing and Strategy

Course Title

Marketing Strategy

Grade Mode

Standard Letter

Repeat Status

Course Description

This course encompasses an analytical approach to strategic marketing problems facing the firm competing in global markets. It emphasizes key analytical and decision-making frameworks concerning the global marketing environment and the marketing mix and their impact on the firm's performance.

Credit Hours

Credit Hours Min

Prerequisite

Required

Earn a minimum grade of B in the following: