MSLE6500
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MSLE6500 - Marketing Analysis and Decision Making - 3 - Credits
Marketing and StrategySchool of Business
Course Title
Marketing Analysis and Decision Making
Grade Mode
Standard Letter
Repeat Status
NR
Course Description
This course provides an introduction to marketing analytics as a strategic resource in creating competitive advantage for businesses. It places an emphasis on developing the ability to think critically about complex problems in real world marketing challenges.
Credit Hours Min
3
