MSLE6530

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MSLE6530 - Marketing Research and Analytics - 3 - Credits

Marketing and StrategySchool of Business

Course Overview Course Learning Objectives

Course Prefix

MSLE

Course Number

6530

Department

Marketing and Strategy

Course Title

Marketing Research and Analytics

Grade Mode

Standard Letter

Repeat Status

Course Description

The purpose of this course is to prepare students to make data-driven marketing decisions about advertising, branding, customer experience, product development, growth, pricing, promotions, salesforce management, etc. The course provides experience identifying, collecting, and analyzing information to improve decision-making.

Credit Hours

Credit Hours Min

Special Approval

Department permission