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JCOM 6300 - Case Studies in Public Relations

3 credits

This course covers advanced study and practice in public relations cases, processes, techniques, campaigns, and marketing communications strategies. It also addresses the analysis of approaches to corporate reputation issues, organizational positioning, and use of mass media strategies. Additional coursework is required for those enrolled in the graduate-level course.

Prerequisite/Restriction: JCOM 3320  with a grade of C or better, or instructor permission

Cross-listed as: JCOM 5300  


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