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Mar 12, 2025
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2017-2018 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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MGT 4530 - Marketing Research
3 credits
Management of marketing research function. Basic vs. decisional research, survey research, cost vs. value of information, research design, experimentation, and analysis techniques.
Prerequisite/Restriction: Grade of B- (2.67) or better MGT 3500 ; one of the following statistics courses: STAT 1040 , STAT 1045 , STAT 2000 , STAT 2300 , STAT 3000 , or PSY 3010 ; admittance to a USU major, cumulative GPA of 2.67 or higher, completion of at least 40 credits
Semester(s) Traditionally Offered: Fall
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