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Mar 12, 2025
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2019-2020 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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MSLE 4550 - New Product Ideation and Brand Growth
2 credits
This course examines the role of promotion concepts in developing communication strategies. Introducing the nature of communications, this course covers advertising, personal selling, and sales promotion, emphasizing the competitive and strategic value of communications in both the marketplace and society.
Prerequisite/Restriction:
- Admission to a USU major
- Cumulative GPA of 2.75 or better
- Completion of at least 40 credits
- MSLE 3500 with a B- or better
This listing includes updates which are effective beginning Fall 2019.
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