Apr 29, 2024  
2019-2020 General Catalog 
    
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MSLE 4590 - Marketing Strategy

3 credits

This course encompasses an analytical approach to strategic marketing problems facing the firm competing in global markets. It emphasizes key analytical and decision-making frameworks concerning the global marketing environment and the marketing mix and their impact on the firm’s performance.

Prerequisite/Restriction:
  • MSLE 3500  with a grade of B- (2.67) or better
  • Admission to a USU major 
  • Cumulative GPA of 2.67 or higher
  • Completion of at least 40 credits


This listing includes updates which are effective beginning Spring 2020.


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