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Mar 12, 2025
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2019-2020 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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MSLE 4590 - Marketing Strategy
3 credits
This course encompasses an analytical approach to strategic marketing problems facing the firm competing in global markets. It emphasizes key analytical and decision-making frameworks concerning the global marketing environment and the marketing mix and their impact on the firm’s performance.
Prerequisite/Restriction:
- MSLE 3500 with a grade of B- (2.67) or better
- Admission to a USU major
- Cumulative GPA of 2.67 or higher
- Completion of at least 40 credits
This listing includes updates which are effective beginning Spring 2020.
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