Oct 21, 2019  
2011-2012 General Catalog 
    
2011-2012 General Catalog [ARCHIVED CATALOG Please see current catalog]

[Add to My Saved Pages]

MGT 3500 - Fundamentals of Marketing


3 credits

Overview of marketing function, emphasizing concepts and terminology. Includes basic marketing activities of product management, pricing, distribution, promotion, marketing research, and consumer behavior.

Prerequisite/Restriction: Admittance to a USU major, cumulative GPA of 2.67 or higher, completion of at least 40 credits.

Semester(s) Traditionally Offered: Fall, Spring, Summer



[Add to My Saved Pages]