Jan 29, 2023  
2022-2023 General Catalog 
  
2022-2023 General Catalog

MSLE 3500 - Fundamentals of Marketing


3 credit(s)

This is an overview of marketing function emphasizing concepts and terminology. It includes basic marketing activities of product management, pricing, distribution, promotion, marketing research, and consumer behavior.

Repeatable for credit: No
Grade Mode: Standard