Dec 12, 2024  
2014-2015 General Catalog (Spring, Summer 2015) 
    
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MGT 6520 - Enterprise Branding and Marketing

3 credits

Advanced case approach to current marketing management problems. Emphasizes concepts, research, techniques, decision making, and marketing strategy development.

Prerequisite/Restriction: Grade of C or better in MGT 3500  or equivalent

Semester(s) Traditionally Offered: Fall, Spring, Summer


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