Sep 24, 2021  
2021-2022 General Catalog 
  
2021-2022 General Catalog

Marketing - BA, BS


Jon M. Huntsman School of Business

Department of Marketing and Strategy

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  • For more information about Marketing, see the website.
  • Following is a sample four-year plan. Please note that student-specific plans may differ.
  • Admitted students must meet with an advisor. Current students should also meet with an advisor and log on to Degree Works  to check student-specific program progress.

 

Minimum University Requirements

Total Credits 120

 

Grade Point Average (most majors require higher GPA)

2.00 GPA
Credits of C- or better 100 Credits of upper-division courses (#3000 or above) 40
Total USU Credits 30 Upper-division USU Credits 20
USU Credits within the Major 10 Credits in Minor (if required) 12
Credits in Major see below Credits in American Institutions 3
General Education Requirements   see link University Studies Depth Requirements   see link
NOTES: The highest math requirement for this degree is MATH 1050: College Algebra (QL) 

 

Admission Requirements for this Program

Direct Admit: Freshmen

Admitted to USU in Good Standing

  • Top 10% of high school class
  • 3.7+ High School GPA
  • 28+ ACT/1250+ SAT score
  • 3.5+ High School GPA AND 24+ ACT/1090+ SAT score
    • Accounting majors: 3.6+ High School GPA and 26+ ACT/1170+ SAT

 

Transfer students from other institutions

Option 1:

24+ post-high school credits

3.5+ overall GPA

 

Option 2:

The following courses with a grade of C or higher: 

2.50 overall GPA

 *The first offering of DATA 1100  will be in Fall 2020. Students who complete DATA 2100  prior to Fall 2020 will not be required to take DATA 1100 .

Complete the Huntsman School Admissions Application by July 1 for fall semester, April 1 for summer semester, or December 1 for spring semester.

First Year (30 credits)

 Fall Semester

Credits

General Education Info and Notes:

 

Spring Semester

Credits

General Education Info and Notes:

ECN 1500: Introduction to Economic Institutions, History, and Principles (BAI)   3   minimum C grade required ECN 2010: Introduction to Microeconomics (BSS)   3   minimum C grade required
ENGL 1010: Introduction to Writing: Academic Prose (CL1)   3     ENGL 2010: Intermediate Writing: Research Writing in a Persuasive Mode (CL2)   3    
MATH 1050: College Algebra (QL)   4    

ACCT 2010: Financial Accounting Principles  

3   minimum C grade required
USU 1010: University Connections   1-3   This recommended course starts the week prior to fall semester and is completed after the first 3 weeks of fall semester. DATA 2100: Data and Information in Business   3   minimum C grade required
DATA 1100: Excel for Business Analysis   1   minimum C grade required
Breadth Life Sciences (BLS)   3   Electives 2  
Comments
Comments

Second Year (30 credits)

 Fall Semester

Credits

General Education Info and Notes:

 

Spring Semester

Credits

General Education Info and Notes:

ACCT 2020: Managerial Accounting Principles   3   minimum C grade required DATA 3300: Introduction to Modern Data Analytics (QI)   3   minimum C grade required
MSLE 3500: Fundamentals of Marketing   3   minimum B grade required BUS 3200: Business Communication (CI)   3   minimum C grade required
DATA 3100: Making Decisions with Data   3   minimum C grade required MSLE 4510: Consumer Behavior    2    
Breadth Humanities (BHU)   3   MGT 2050: Legal and Ethical Environment of Business   3   minimum C grade required
Breadth Physical Sciences (BPS)   3   Breadth Creative Arts (BCA)   3  
      Elective 1  
Comments

Undeclared students should apply to the Jon M Huntsman School during this semester at http://huntsman.usu.edu/apply/.
Comments

 

Third Year (30 credits)

 Fall Semester

Credits

General Education Info and Notes:

 

Spring Semester

Credits

General Education Info and Notes:

FIN 3200: Financial Management    3   minimum C grade required FIN 3400: Corporate Finance (QI)      3   minimum C grade required
MGT 3700: Operations Management    2-3   minimum C grade required MSLE 4545: Digital Marketing    2    
MSLE 4560: Strategic Sales     2     Marketing Elective 2  
MSLE 4535: Promotional Strategy    2     MGT 3050: Foundations of Business: Capitalism, Markets, and Innovation   3   minimum C grade required
Marketing Research Course   2 See Major Requirements core. Elective 3  
Elective 3   Elective 2  
Elective 1        
Comments
Comments

Fourth Year (30 credits)

 Fall Semester

Credits

General Education Info and Notes:

 

Spring Semester

Credits

General Education Info and Notes:

MSLE 3890: Systems Strategy and Problem Solving    2   minimum C grade required MSLE 4590: Marketing Strategy   3    
MSLE 3800: Leadership   2   minimum C grade required Marketing Elective 2  
Marketing Research Course 2 See Major Requirements core. Marketing Elective 2  
Depth Humanities and Creative Arts (DHA)   3   Marketing Elective 2  
Communications Intensive (CI)   3   Depth Life and Physical Sciences (DSC)   3  
Elective 3   Elective 3  
Comments

Students should apply for graduation at http://www.usu.edu/registrar/htm/graduation/apply-online.

Comments

 

University Studies Requirements for Major

Students must complete the General Education Requirements .

Students must also complete the University Studies Depth Requirements .

  • Elective credits needed will be determined on an individual basis (a student with continuing education, AP credits, and language credits may not require additional elective credits).
  • Completing a minor is recommended to fulfill elective credits.
  • MSLE 4250  Advanced Internship (Marketing elective) is recommended between the student’s junior and senior year.
  • This major requires an overall GPA of 2.5 and a GPA of 2.5 in all major requirements. Major requirements may not be taken for a pass/fail grade.

Business Acumen


All acumen courses must have a minimum grade of C unless otherwise stated.

Major Requirements


Please note:

To help students choose a career track and to prepare for more advanced and specialized training with the electives and capstone courses, it is strongly recommended that students first complete MSLE 4535  and MSLE 4560  before taking the marketing electives.