Jan 06, 2025

2016-2017 General Catalog

2016-2017 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

Marketing - BA, BS

Jon M. Huntsman School of Business

Department of Management

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For more information about Marketing, see the website.
Following is a sample four-year plan. Please note that student-specific plans may differ.
Admitted students must meet with an advisor. Current students should also meet with an advisor and logon to DegreeWorks to check student-specific program progress.

Minimum University Requirements
Total Credits	120	Grade Point Average (most majors require higher GPA)	2.00 GPA
Credits of C- or better	100	Credits of upper-division courses (#3000 or above)	40
Total USU Credits	30	Upper-division USU Credits	20
USU Credits within the Major	10	Credits in Minor (if required)	12
Credits in Major	see below	Credits in American Institutions	3
General Education Requirements	see link	University Studies Depth Requirements	see link
NOTES: highest Math Requirement for this degree is STAT 2300: Business Statistics (QL) OR STAT 2000: Statistical Methods (QI)

Admission Requirements for this Program

Direct Admit: 2016 Freshmen

Admitted to USU in Good Standing

Top 10% of high school class
3.7+ High School GPA
28+ ACT/1250+ SAT score
3.5+ High School GPA AND 24+ ACT/1090+ SAT score
- Accounting majors: 3.6+ High School GPA and 26+ ACT/1170+ SAT

Freshmen prior to Fall 2016: Transfer students from other institutions or other programs at USU

Option 1:

24+ post-high school credits

3.5+ overall GPA

Complete the Change of Matriculation Form

Option 2:

24+ post-high school credits
ECN 1500 : C grade or higher
ENGL 2010 : C grade or higher
STAT 2000 /STAT 2300 : C grade or higher
2.67+ Overall GPA (3.0 GPA and B or better in ACCT 2010 for Accounting majors)

Complete the Huntsman School Admissions Application.

Freshmen Fall 2016

24+ post-high school credits

The following courses with a C or higher.

MGT 1050
ACCT 2010
ECON 1500
MIS 2100
STAT 2300 or STAT 2000
ENGL 2010

2.75 overall GPA (3.0 GPA and B or better in ACCT 2010 for Accounting majors)

Complete the Huntsman School Admissions Application.

First Year (30 credits)
_{Fall Semester}	_Credits	_{General Education Info and Notes:}	_{Spring Semester}	_Credits	_{General Education Info and Notes:}
ECN 1500: Introduction to Economic Institutions, History, and Principles (BAI)	3	minimum C grade required	ECN 2010: Introduction to Microeconomics (BSS)	3	minimum C grade required
ENGL 1010: Introduction to Writing: Academic Prose (CL1)	3		ENGL 2010: Intermediate Writing: Research Writing in a Persuasive Mode (CL2)	3	minimum C grade required
MATH 1050: College Algebra (QL)	4		MGT 1050 - Foundations of Business and Leadership	3	minimum C grade required
USU 1010: University Connections	1-3	Course starts the week prior to fall semester and is completed after the first 3 weeks of fall semester.	STAT 2300: Business Statistics (QL) OR STAT 2000: Statistical Methods (QI)	4 OR 4	minimum C grade required
Breadth Life Sciences (BLS)	3		Electives	2
^_Comments			_^Comments Undeclared students should apply to the Jon M Huntsman School during this semester at http://huntsman.usu.edu/apply/

Second Year (30 credits)
_{Fall Semester}	_Credits	_{General Education Info and Notes:}	_{Spring Semester}	_Credits	_{General Education Info and Notes:}
ACCT 2010: Financial Accounting Principles	3	minimum C grade required	ACCT 2020: Managerial Accounting Principles	3	minimum C grade required
MGT 2050: Business Law	2	minimum C grade required	MGT 3500: Fundamentals of Marketing	3	minimum B- grade required
MIS 2100: Principles of Management Information Systems	3	minimum C grade required	MGT 3800: Leadership	2	minimum C grade required
Breadth Humanities (BHU)	3		MIS 3200: Business Communication (CI)	3	minimum C grade required
Breadth Physical Sciences (BPS)	3		Breadth Creative Arts	3
Elective	1		Elective	1
^_Comments			_^Comments

Third Year (30 credits)
_{Fall Semester}	_Credits	_{General Education Info and Notes:}	_{Spring Semester}	_Credits	_{General Education Info and Notes:}
FIN 3200 - Financial Management	3	minimum C grade required	FIN 3400 - Corporate Finance (QI)	3	minimum C grade required
MGT 3700 - Operations Management	2	minimum C grade required	MGT 4510: Buyer Behavior	2
MGT 4530 - Marketing Research	3		MGT 4550: Brand Management	2
MGT 4535 - Promotional Strategy	2		MIS 3300 - Big Data Analytics (QI)	3	minimum C grade required
MGT 4560 - Strategic Sales	2		MARK Elective	2
Breadth Exploratory Credit	3		Depth Life and Physical Sciences (DSC)	2-3
^_Comments			_^Comments

Fourth Year (30 credits)
_{Fall Semester}	_Credits	_{General Education Info and Notes:}	_{Spring Semester}	_Credits	_{General Education Info and Notes:}
MGT 3890 - Systems Strategy and Problem Solving	2	minimum C grade required	MGT 4890: Strategic Planning and Execution (CI)	3
MGT 4590 - Marketing Strategy	3		MARK Elective	2
MARK Elective	2		MARK Elective	2
Depth Humanities and Creative Arts (DHA)	2-3		Electives	8
Electives	5-6
^_Comments Students should apply for graduation at http://www.usu.edu/registrar/htm/graduation/apply-online			_^Comments

University Studies Requirements for Major

Students must complete the General Education Requirements :

Students must also complete the University Studies Depth Requirements :

Elective credits needed will be determined on an individual basis (a student with continuing education, AP credits, and language credits may not require additional elective credits)
Completing a minor is recommended to fulfill elective credits
MGT 4250 Advanced Internship (Marketing elective) is recommended between your Junior and Senior year

Major Requirements

Please Note:**

To help students choose a career track and to prepare for more advanced and specialized training with the electives and capstone courses, it is strongly recommended that students first complete MGT 4530 , MGT 4535 , and MGT 4560 before

taking the marketing electives.

Marketing Elective Career Tracks

Choose four courses:

Business Acumen

All acumen courses must have a minimum grade of a C, unless otherwise stated.
ACCT 2010 - Financial Accounting Principles 3 (Accounting majors: B grade or higher)
ACCT 2020 - Managerial Accounting Principles 3
ECN 1500 - Introduction to Economic Institutions, History, and Principles (BAI) 3 (C grade or higher)
ECN 2010 - Introduction to Microeconomics (BSS) 3
FIN 3200 - Financial Management 3 (Finance majors: B- grade or higher)
FIN 3400 - Corporate Finance (QI) 3 (Finance & International Business majors: B- grade or higher)
MGT 1050 - Foundations of Business and Leadership 3
MGT 2050 - Business Law 2
MGT 3500 - Fundamentals of Marketing 3 (Business Administration, International Business, and Marketing majors: B- grade or higher)
MGT 3700 - Operations Management 2 (Business Administration and International Business: B- grade or higher)
MGT 3800 - Leadership 2
MGT 3890 - Systems Strategy and Problem Solving 2
MIS 2100 - Principles of Management Information Systems 3
MIS 3200 - Business Communication (CI) 3
MIS 3300 - Big Data Analytics (QI) 3
STAT 2000 - Statistical Methods (QI) 4 (C grade or higher)
OR
STAT 2300 - Business Statistics (QL) 4 (C grade or higher)

Marketing - BA, BS

Jon M. Huntsman School of Business

Department of Management

Navigation Help:

Minimum University Requirements

Admission Requirements for this Program

First Year (30 credits)

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Second Year (30 credits)

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Third Year (30 credits)

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Fourth Year (30 credits)

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University Studies Requirements for Major

Major Requirements

Marketing Elective Career Tracks

Business Acumen

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