Jon M. Huntsman School of Business
Department of Marketing and Strategy
The Consumer Psychology minor provides students with the necessary knowledge, skills, and tools to better connect business marketing strategies and decisions with different consumer groups’ motivations, feelings, perceptions, decision-making processes, and purchasing/loyalty behaviors.
A GPA of 2.5 must be obtained in minor courses for the minor to be awarded at graduation. At least nine (9) of the credits for the minor must be completed through USU. This minor is not intended for Marketing majors.
