Dec 04, 2024  
2014-2015 General Catalog (Spring, Summer 2015) 
    
2014-2015 General Catalog (Spring, Summer 2015) ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

Marketing - BA


Return to {$returnto_text} Return to: Academic Programs Listed Alphabetically

Jon M. Huntsman School of Business

Department of Management

University Studies Requirements for Major

Students must complete the General Education Requirements :

  •   will fulfill the American Institutions requirement
  •   will fulfill the Social Sciences requirement for students in the Huntsman School of Business
  • For Huntsman School of Business students, courses taken for their major may meet the Exploration requirement

Students must also complete the University Studies Depth Requirements :

  • Courses taken for their major will fulfill the Communications Intensive (CI) and Quantitative Intensive (QI) requirements for students in the Huntsman School of Business, Management Department.
  • Complete at least 2 credits in approved 3000-level or above courses from each of the following two categories: Humanities and Creative Arts (DHA) and Life and Physical Sciences (DSC)

 

Bachelor of Arts Degree Language Requirement


Bachelor of Arts Degree

A Bachelor of Arts (BA) degree signifies proficiency in one or more foreign languages. Specifically, the BA requirement may be completed in one of the following ways:

  1. Demonstration of proficiency in one foreign language by successful completion of one course at the 2020-level or higher (or its equivalent).
    Or
  2. Demonstration of proficiency in American Sign Language by successful completion of COMD 4920  and COMD 4780 , and by passing an exit interview.
    Or
  3. Demonstration of proficiency in two foreign languages by successful completion of the 1020 course level in one language and the 2010 course level in the second language (or its equivalent).
    Or
  4. Completion of an upper-division (3000-level or higher) foreign language grammar or literature course requiring the 2020 course level (or its equivalent) as a prerequisite. Conversation courses cannot be considered for satisfying this requirement.

For nonnative English-speaking students only, the following options are available:

  1. Successful completion of the Intensive English Language Institute (IELI) program for international students.
    Or
  2. TOEFL, Michigan, or IELI placement scores high enough to meet the University admission criteria.

Huntsman School of Business Acumen (40 credits)


All majors in the Department of Management must complete the following business acumen, in addition to the specific courses listed for the major. ECN 1500 , ENGL 2010 , and STAT 2300  or STAT 2000  must be completed with a grade of C or better. Additionally, students must receive a grade of B- or better in MGT 3500 .

Note:


All 3000-, 4000-, and 5000-level courses in the Huntsman School of Business are restricted to students admitted to the Huntsman School or another USU major with an overall GPA of at least 2.67 and completion of at least 40 credits.

Marketing Major (27 credits)


Modern marketing consists of a system of activities designed to help the marketer understand and influence buyer and seller behavior. Within the socio-economic and political environment, the marketer must plan, price, promote, and distribute want-satisfying goods and services to society. 

Marketing Major Four Year Plan (Suggested Schedule)


Please meet with your advisor to complete your specific four year plan.

Freshman Year (30 credits)


First Semester (15 credits)


Second Semester (15 credits)


Sophomore Year (30 credits)


Junior Year (30 credits)


MGT 4250  (Marketing elective) is recommended between the Junior and Senior year.

Senior Year (30 credits)


First Semester (15 credits)


Second Semester (15 credits)


Minimum University Requirements


Total Credits

120

Grade Point Average (most majors require higher GPA)

2.00 GPA

Credits of C- or better

100

Credits of upper-division courses (#3000 or above)

40

USU Credits (30 USU credits, 20 of which must be upper-division courses, 10 of which must be courses required for student’s major)

30 USU credits

Completion of approved major program of study

See college advisor

Credits in minor (if required)

12

Credits in American Institutions (ECN 1500 ;HIST 1700 , HIST 2700  or HIST 2710 ; HONR 1300 POLS 1100 ; or USU 1300 )

3

General Education Requirements  and University Studies Depth Requirements 

 

 

 

Return to {$returnto_text} Return to: Academic Programs Listed Alphabetically