MSLE3530

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MSLE3530 - New Venture Marketing - 3 - Credits

Marketing and StrategySchool of Business
Course OverviewCourse Learning Objectives

Course Prefix

MSLE

Course Number

3530

Department

Marketing and Strategy

Course Title

New Venture Marketing

Grade Mode

Standard Letter

Repeat Status

NR

Course Description

Students develop the brand for a new enterprise. Strategies for gaining customer intelligence are taught, particularly primary and secondary marketing research. Topics include effective low-cost marketing strategies, gaining market presence, and implementing social and traditional media in marketing and promotion.

Credit Hours Min

3