Nov 22, 2024  
2014-2015 General Catalog (Summer, Fall 2014) 
    
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MGT 3500 - Fundamentals of Marketing

3 credits

Overview of marketing function, emphasizing concepts and terminology. Includes basic marketing activities of product management, pricing, distribution, promotion, marketing research, and consumer behavior.

Prerequisite/Restriction: Admittance to a USU major, cumulative GPA of 2.67 or higher, completion of at least 40 credits.

Semester(s) Traditionally Offered: Fall, Spring, Summer


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