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Nov 30, 2024
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2010-2011 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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MGT 4540 - Marketing Institutions
3
Examination of strategic decision-making by institutions involved in the marketing channel. Primary emphasis on retail institutions. Explores types of marketing intermediaries, vertical integration, channel member power and conflict, and international channel management issues.
Prerequisite/Restriction: Grade of B- (2.67) or better in MGT 3500 ; admittance to a USU major, cumulative GPA of 2.67 or higher, completion of at least 40 credits.
Semester(s) Traditionally Offered: Fall
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