May 07, 2024  
2010-2011 General Catalog 
    
2010-2011 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

SPCH 3400 - Persuasion (CI)

CICommunications Intensive
3

Survey of theory and research investigating the process of social influence. Topics include: compliance-gaining strategies, enactment and detection of deception, verbal and nonverbal influence, attitude change, conformity, communicator characteristics, credibility, emotional appeals, and ethics.