Apr 24, 2024  
2011-2012 General Catalog 
    
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JCOM 5300 - Case Studies in Public Relations (CI)

CI Communications Intensive
3 credits

Advanced study and practice in public relations cases, processes, techniques, campaigns, and marketing communications strategies. Analysis of approaches to corporate reputation issues, organizational positioning, and use of mass media strategies.

Prerequisite/Restriction: Minimum grade of C in JCOM 3320 .

Cross-listed as: JCOM 6300 .

Semester(s) Traditionally Offered: Fall, Spring


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