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Nov 27, 2024
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2022-2023 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
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MSLE 4590 - Marketing Strategy
3 credit(s)
This course encompasses an analytical approach to strategic marketing problems facing the firm competing in global markets. It emphasizes key analytical and decision-making frameworks concerning the global marketing environment and the marketing mix and their impact on the firm’s performance.
Prerequisite(s):
Repeatable for credit: No
Grade Mode: Standard
Course changes effective: Summer 2022
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