Marketing - BA, BS

Minimum University Requirements

• Total Credits: 120
• Credits of C- or better: 100
• Total credits taken through USU: 30
• Total major required credits taken at USU: 10
• Minimum Grade Point Average (many majors require a higher GPA): 2.0 GPA
• Credits of upper-division courses (#3000 or above): 40
• Upper-division credits taken at USU: 20
• General Education Requirements    
• University Studies Requirements   
• Undergraduate Degree Requirements     

Admission Requirements For This Program

First-Year and Transfer Students are admitted to the Huntsman School of Business based on USU’s Admission Requirements.  

Current USU Students in good standing qualify for admission into a Huntsman School major.

Huntsman School Admission Details: https://huntsman.usu.edu/undergraduate/apply

University Studies Requirements for Major

Students must complete the General Education Requirements . 

Students must also complete the University Studies Depth Requirements .

• Elective credits needed will be determined on an individual basis (a student with continuing education, AP credits, and language credits may not require additional elective credits).
• Completing a minor is recommended to fulfill elective credits.
• MSLE 4250  Advanced Internship (Marketing elective) is recommended between the student’s junior and senior year.
• This major requires an overall GPA of 2.0 and a GPA of 2.5 in all major requirements. Major requirements may not be taken for a pass/fail grade.

Business Acumen (46-47 credits)

All acumen courses must have a minimum grade of C unless otherwise stated.

• ACCT 2010 - Financial Accounting Principles 3 credit(s) (Accounting majors: B grade or higher)
• ACCT 2020 - Managerial Accounting Principles 3 credit(s)
• BUS 3200 - Business Communication (CI) 3 credit(s)
• DATA 1100 - Excel for Business Analysis 1 credit(s)
• DATA 2100 - Data and Information in Business 3 credit(s)
• DATA 3100 - Making Decisions with Data 3 credit(s)
• DATA 3300 - Introduction to Modern Data Analytics (QI) 3 credit(s)
• ECN 1500 - Introduction to Economic Institutions, History, and Principles (BAI) 3 credit(s)
• ECN 2010 - Introduction to Microeconomics (BSS) 3 credit(s)
• FIN 3200 - Fundamentals of Finance I (QI) 3 credit(s) (All Finance, International Business, and Management (Wealth Management emphasis) majors: B- grade or higher)
• FIN 3300 - Fundamentals of Finance II 3 credit(s)
• MGT 3050 - Foundations of Business: Capitalism, Markets, and Innovation 3 credit(s)
• MGT 3350 - Legal and Ethical Environment of Business 3 credit(s)
• MGT 3700 - Operations Management 3 credit(s) (International Business and Management: Operations and Supply Chain Management emphasis) majors: B- grade or higher required)
• MSLE 3500 - Fundamentals of Marketing 3 credit(s) (International Business majors: B- grade or higher; Marketing majors: B grade or higher)
• MSLE 3800 - Leadership 2 credit(s)
• MSLE 3890 - Systems Strategy and Problem Solving 2 credit(s)

Major Requirements (15 credits)

Please note: To help students choose a career track and to prepare for more advanced and specialized training with the electives and capstone courses, it is strongly recommended that students first complete MSLE 4535  and MSLE 4560  before taking the marketing electives.

• MSLE 4510 - Consumer Behavior 2 credit(s)
• MSLE 4535 - Promotional Strategy 2 credit(s)
• MSLE 4545 - Digital Marketing 2 credit(s)
• MSLE 4560 - Strategic Sales (CI) 2 credit(s)
• MSLE 4590 - Marketing Strategy 3 credit(s)

•  

  Marketing Research Courses - Choose two:

• MSLE 4531 - Competitive Intelligence and Data Visualization 2 credit(s)
• MSLE 4532 - Data-Driven Decision Making 2 credit(s)
• MSLE 4533 - Big Market Insights from Big Data 2 credit(s)
• MSLE 4536 - Internet Marketing Analytics 2 credit(s)
• MSLE 4555 - B2B Marketing, Pricing and Merchandising 2 credit(s)
• MSLE 4580 - Artificial Intelligence in Marketing Experimental Design 2 credit(s)

Marketing Elective Credits (8 credits)

Choose eight credits:

• MGT 4600 - Negotiations 2 credit(s)
• MSLE 2650 - Adobe Graphic Design 2 credit(s)
• MSLE 2800 - HMA Consulting 1 credit(s) *
• MSLE 2900 - Pro Sales 1 credit(s) *
• MSLE 3530 - New Venture Marketing 3 credit(s)
• MSLE 3850 - Sports Management 2 credit(s)
• MSLE 3855 - Sustainability Marketing 2 credit(s)
• MSLE 4050 - International Marketing 3 credit(s)
• MSLE 4250 - Marketing-Strategy-Leadership-Entrepreneurship Internship 2 credit(s)
• MSLE 4531 - Competitive Intelligence and Data Visualization 2 credit(s) **
• MSLE 4532 - Data-Driven Decision Making 2 credit(s) **
• MSLE 4533 - Big Market Insights from Big Data 2 credit(s) **
• MSLE 4536 - Internet Marketing Analytics 2 credit(s) **
• MSLE 4540 - Social Influence in Marketing 2 credit(s)
• MSLE 4541 - Marketing Strategies for Athletes and Influencers 2 credit(s)
• MSLE 4550 - New Product Ideation and Brand Growth 2 credit(s)
• MSLE 4555 - B2B Marketing, Pricing and Merchandising 2 credit(s) **
• MSLE 4565 - Sales Management 2 credit(s)
• MSLE 4580 - Artificial Intelligence in Marketing Experimental Design 2 credit(s) **
• MSLE 4575 - Customer Success Strategy 2 credit(s)

•  

  *MSLE 2800  and MSLE 2900  are repeatable but limited to two (2) credits total, in any combination between the two classes, toward the Marketing Elective eight (8) credit requirement.

   

  **Marketing research courses (MSLE 4531 , MSLE 4532 , MSLE 4533 , MSLE 4536 , MSLE 4555 , and MSLE 4580 ) cannot be used for both major requirement and major elective credits.

   

• MSLE 4890 - Strategic Planning and Execution (CI) 3 credit(s)

Career Paths

A wide variety of career paths are possible in the Marketing major, for example:

1. Strategic Sales and Accounts Management

2. Marketing Analysis

3. Product and Brand Management

4. Digital Marketing

Open Electives

Total elective credit is determined by General Education courses taken, degree type selected, additional credits earned, and any additional math or other prerequisite courses needed. Please consult your Academic Advisor for details.

Total Credits: 120

Suggested Degree Map - Marketing BA, BS

Marketing BA, BS - 4 Year Degree Map