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Public Relations, Social Media and Journalism: Media/News Production Emphasis - BA/BS

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CommunicationUndergraduateBA/BS

Program Learning Outcomes

Students who major in the Public Relations, Social Media, Journalism will be prepared to:

  1. Apply a diverse set of skills to meet a variety of media-oriented objectives.

  2. Demonstrate mastery of the skills required to succeed in the public relations, social media, and/or journalism professions and/or the capabilities required to succeed in graduate school.

  3. Understand the philosophical, legal, theoretical, historical, and ethical foundations of the mass media as well as the roles and responsibilities of mass media in a democratic society and be prepared to apply this understanding when interacting with audiences.

  4. Understand the challenges facing media practitioners and audiences in the global media market based on theoretical grounding and practical experience gained through their educational experience.