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Marketing - BA, BS

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Marketing and Strategy Undergraduate BS

College

Jon M. Huntsman School of Business

Program Level

Undergraduate

About this Degree

The marketing major prepares students to understand brand management and the marketing needs of companies ranging from major consumer product companies to small businesses. As part of the marketing major, students can pursue coursework specialization related to digital marketing and e-commerce, marketing research and analytics, corporate buying and category management, business sustainability, small business marketing, consumer psychology, and/or business to business (B2B) professional selling. 

  • For more information about Marketing, see the website.

  • Admitted and current students must meet with an advisor.

  • Log on to Degree Works to check student-specific program progress.

  • The highest math requirement for this degree is course

Admission Requirements for this Program