Nov 25, 2024

2014-2015 General Catalog (Summer, Fall 2014)

2014-2015 General Catalog (Summer, Fall 2014) ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

Marketing - BS

Jon M. Huntsman School of Business

Department of Management

University Studies Requirements for Major

Students must complete the General Education Requirements :

ECN 1500
will fulfill the American Institutions requirement
ECN 2010
will fulfill the Social Sciences requirement for students in the Huntsman School of Business
For Huntsman School of Business students, courses taken for their major may meet the Exploration requirement

Students must also complete the University Studies Depth Requirements :

Courses taken for their major will fulfill the Communications Intensive (CI) and Quantitative Intensive (QI) requirements for students in the Huntsman School of Business, Management Department.
Complete at least 2 credits in approved 3000-level or above courses from each of the following two categories: Humanities and Creative Arts (DHA) and Life and Physical Sciences (DSC)

Huntsman School of Business Acumen (40 credits)

All majors in the Department of Management must complete the following business acumen, in addition to the specific courses listed for the major. ECN 1500 , ENGL 2010 , and STAT 2300 or STAT 2000 must be completed with a grade of C or better. Additionally, students must receive a grade of B- or better in MGT 3500 .

Note:

All 3000-, 4000-, and 5000-level courses in the Huntsman School of Business are restricted to students admitted to the Huntsman School or another USU major with an overall GPA of at least 2.67 and completion of at least 40 credits.

Marketing Major (27 credits)

Modern marketing consists of a system of activities designed to help the marketer understand and influence buyer and seller behavior. Within the socio-economic and political environment, the marketer must plan, price, promote, and distribute want-satisfying goods and services to society.

Required Courses (19 credits)

Electives (8 credits)

Choose four courses:

MGT 3530 - New Venture Marketing 2
MGT 3850 - Sports Management 2
MGT 4050 - International Marketing 2
MGT 4540 - Social and New Media 2
MGT 4545 - Marketing and Sales Technology 3
MGT 4570 - Consumer Choice Modeling 2
MGT 4600 - Negotiations 2
MGT 4790 - Managing Global Value Chains 2
MGT 4250 - Management Internship 1-3 (2 credits required) OR BUS 2000 - Foundations for Global Learning Experiences 1-3 (2 credits required).
MIS 3860 - Big Data Analytics 3
PSY 3010 - Psychological Statistics (QI) 4

Marketing Major Four Year Plan (Suggested Schedule)

Please meet with your advisor to complete your specific four year plan.

Freshman Year (30 credits)

First Semester (15 credits)

ECN 1500 - Introduction to Economic Institutions, History, and Principles (BAI) 3 (C grade required)
ENGL 1010 - Introduction to Writing: Academic Prose (CL1) 3
MATH 1050 - College Algebra (QL) 4
USU 1010 - University Connections 1-3 (2 credits required) (USU 1010 starts the week piror to fall semester and is complete afer the first 3 weeks of fall semester)
Breadth Physical Science (BPS) course 3

Second Semester (15 credits)

ECN 2010 - Introduction to Microeconomics (BSS) 3
ENGL 2010 - Intermediate Writing: Research Writing in a Persuasive Mode (CL2) 3 (C grade required)
STAT 2000 - Statistical Methods (QI) 4 or
STAT 2300 - Business Statistics (QL) 4 (C grade required)
Breadth Humanities (BHU) course 3
Elective course 2

Sophomore Year (30 credits)

First Semester (15 credits)

ACCT 2010 - Financial Accounting Principles 3
ECN 3400 - Introduction to Global Economic Institutions and Business Environment (DSS) 3
MGT 2050 - Legal and Ethical Environment of Business 3
MIS 2100 - Principles of Management Information Systems 3
Breadth Life Science (BLS) course 3

Second Semester (15 credits)

ACCT 2020 - Managerial Accounting Principles 3
MGT 3500 - Fundamentals of Marketing 3 (B- grade required)
MIS 3200 - Business Communication (CI) 3
Breadth Creative Arts (BCA) course 3
Depth Life and Physical Sciences (DSC) course 3

Junior Year (30 credits)

MGT 4250 (Marketing elective) is recommended between the Junior and Senior year.

First Semester (15 credits)

MGT 3110 - Managing Organizations and People (DSS) 3
MGT 3700 - Operations Management 3
MGT 4530 - Marketing Research 3
MGT 4535 - Promotional Strategy 2
MGT 4560 - Strategic Sales 2
Elective course 2

Second Semester (15 credits)

Senior Year (30 credits)

First Semester (15 credits)

MGT 4590 - Marketing Strategy 3
MGT 4730 - Business and Society 2
Marketing Elective course 2
Depth Humanities and Creative Arts (DHA) course 2-3
Elective courses 5-6

Second Semester (15 credits)

MGT 4890 - Strategic Planning and Execution (CI) 3
Marketing Elective courses 4
Elective courses 8

Minimum University Requirements

Total Credits	120
Grade Point Average (most majors require higher GPA)	2.00 GPA
Credits of C- or better	100
Credits of upper-division courses (#3000 or above)	40
USU Credits (30 USU credits, 20 of which must be upper-division courses, 10 of which must be courses required for student’s major)	30 USU credits
Completion of approved major program of study	See college advisor
Credits in minor (if required)	12
Credits in American Institutions (ECN 1500 ;HIST 1700 , HIST 2700 or HIST 2710 ; HONR 1300 ; POLS 1100 ; or USU 1300 )	3
General Education Requirements and University Studies Depth Requirements