Marketing, BA

Bachelor of Arts Degree Language Requirement

Bachelor of Arts Degree

A Bachelor of Arts (BA) degree signifies proficiency in one or more foreign languages. Specifically, the BA requirement may be completed in one of the following ways:

1. Demonstration of proficiency in one foreign language by successful completion of one course at the 2020-level or higher (or its equivalent).
   Or
2. Demonstration of proficiency in American Sign Language by successful completion of American Sign Language IV (COMD 4920 ) and Socio-Cultural Aspects of Deafness (COMD 4780 ), and by passing an exit interview.
   Or
3. Demonstration of proficiency in two foreign languages by successful completion of the 1020 course level in one language and the 2010 course level in the second language (or its equivalent).
   Or
4. Completion of an upper-division (3000-level or higher) foreign language grammar or literature course requiring the 2020 course level (or its equivalent) as a prerequisite. Conversation courses cannot be considered for satisfying this requirement.

For nonnative English-speaking students only, the following options are available:

1. Successful completion of the Intensive English Language Institute (IELI) program for international students.
   Or
2. TOEFL, Michigan, or IELI placement scores high enough to meet the University admission criteria.

Huntsman School of Business Acumen (40 credits)

All majors in the Department of Management must complete the following business acumen, in addition to the specific courses listed for the major. Prior to Huntsman School of Business admission and prior to enrolling in courses numbered 3000 or above, ECN 1500  and MIS 2200  must be completed with a grade of C or better.

• ACCT 2010 - Financial Accounting Principles 3
• ACCT 2020 - Managerial Accounting Principles 3
• ECN 1500 - Introduction to Economic Instititutions, History, and Principles (BAI) 3
• ECN 2010 - Introduction to Microeconomics (BSS) 3
• ECN 3400 - Introduction to Global Economic Institutions and Business Environment (DSS) 3
• FIN 3400 - Corporate Finance (QI) 3
• MGT 2050 - Legal and Ethical Environment of Business 3
• MGT 3110 - Managing Organizations and People (DSS) 3
• MGT 3500 - Fundamentals of Marketing 3
• MGT 3700 - Operations Management 3
• MIS 2100 - Principles of Management Information Systems 3
• MIS 2200 - Business Communication (CI) 3
• STAT 2300 - Business Statistics (QL) 4

Marketing Major (24 credits)

Modern marketing consists of a system of activities designed to help the marketer understand and influence buyer and seller behavior. Within the socio-economic and political environment, the marketer must plan, price, promote, and distribute want-satisfying goods and services to society. As prerequisites to MGT 4590 , students must complete the following courses: MGT 3500 , MGT 4540 , and MGT 4550 . Before continuing with the following courses, students must receive a grade of B- or better in MGT 3500 .